BRAND IDENTITY CREATION
Brand Identity Creation
As Zikri Fikir, we focus on creating a brand identity; visual, auditory and all sensory approaches are as follows. Brand identity creation begins with the process of determining the vision of a business, a company’s mission, and an organization’s mission.
This process, which starts with the creation of the mission and vision, forms the basis of institutionalization.The process of creating a brand identity continues with the ability of institutions, organizations and businesses to carry out and develop the workflow system in a healthy way without being dependent on the boss, managers and personnel.
Brands, institutions, organizations and businesses have a way of making themselves visible and showing themselves in the part of the brand identity creation process that looks outward, towards the customer and the target audience.
The logo design that will reflect the personality of the brand, the developed slogan, the adopted communication language and visual design are the most important elements that strengthen the perception of the brand. We are now in a period where brands appeal to people’s senses and emotions. For this reason, every brand, company, business has its own visual, auditory and sensory identity.
Considering that competition is increasing rapidly in every field, the awareness and perception of institutions, companies and businesses that are late in the “Brand Identity Creation” process will lag far behind their competitors. This will damage the company’s reputation.
- Brand Name Creation
- Brand Positioning and Strategy
- Symbol and Logo Design
- Selection of Design Colors
- Typography (Type Determination)
- Creating a Design System (Templates)
- Wrapping and Packaging design
- Promotional Film and Video Shooting
- Web Design and Content Management
In line with the customer requests and needs of the businesses we serve, we create a good brand identity and brand personality regarding their products and services. By transferring this brand identity promotion and positioning activities to customers, we enable them to create a good brand image in the minds of the customers.